مطالعۀ تطبیقی محیط کسب‌وکار شرکت‌های نفتی بین‌المللی و ملی و ارائۀ پیشنهادهای سیاستی جهت ارتقای مزیت‌های رقابتی این شرکت‌ها

نوع مقاله : علمی پژوهشی

نویسندگان

1 استادیار گروه توسعۀ کسب و کار، پژوهشگاه صنعت نفت

2 استادیار گروه مدیریت و مهندسی کسب و کار، دانشکدۀ مهندسی پیشرفت، دانشگاه علم و صنعت ایران

3 دانشجوی دکتری مدیریت تکنولوژی، دانشکدۀ مهندسی پیشرفت، دانشگاه علم و صنعت ایران

چکیده

تغییرات اساسی در محیط کسب‌وکار صنعت نفت بر الگوهای کسب‌وکار غول‌های بزرگ نفتی و نیز شرکت‌های نفتی ملی به عنوان رقیبان تازه‌وارد این شرکت‌ها در عرصۀ رقابت جهانی تأثیر بسزایی داشته و باعث ایجاد تغییراتی در این الگوها شده است. بنابراین، در مقالۀ پیش رو، با روشی توصیفی- تحلیلی، به ارزیابی تغییرات اساسی در محیط کسب‌وکار شرکت‌های نفتی بین‌المللی و شرکت‌های نفتی ملی پرداخته‌ایم تا تأثیر این تغییرات را بر الگوهای کسب‌وکار این شرکت‌ها واکاوی کرده و در نهایت، پیشنهادهایی جهت ارتقای الگوهای کسب‌وکار این دو دسته از شرکت‌های نفتی ارائه داده‌ایم. نتایج این مطالعه، نشان می‌دهد که پنج تغییر اساسی در محیط کسب‌وکار شرکت‌های نفتی به وقوع پیوسته است. این تغییرات که به‌طور کلی به نفع شرکت‌های نفتی ملی و تا حدود زیادی به زیان شرکت‌های نفتی بین‌المللی بوده‌اند، به ایجاد سه تغییر اساسی در الگوهای کسب‌وکار شرکت‌های نفتی بین‌المللی و سه تغییر اساسی در الگوهای کسب‌وکار شرکت‌های نفتی ملی انجامیده است. از این رو، پیشنهادهایی به منظور افزایش مزیت رقابتی شرکت‌های نفتی ملی و بین‌المللی ارائه شده است.

کلیدواژه‌ها


عنوان مقاله [English]

THE COMPARATIVE STUDY OF BUSINESS ENVIRONMENT OF INTERNATIONAL OIL COMPANIES AND NATIONAL OIL COMPANIES, AND PROPOSING SOME POLICY SOLUTIONS FOR ENHANCING THE COMPETITIVE ADVANTAGES OF THESE COMPANIES

نویسندگان [English]

  • Reza Bandarian 1
  • Ali Bonyadi Naieni 2
  • Sirous Amirghodsi 3
1 Assistant Professor, Business Development Department, Research Institute of Petroleum Industry
2 Assistant Professor, Management and Busines Engineering Department, School of Progress Engineering, Iran University of Science and Technology
3 Ph.D. Student in Technology Management, School of Progress Engineering, Iran University of Science and Technology
چکیده [English]

Major trends of change in the business environment of the oil industry had an impressive influence over the business models of the International Oil Companies (IOCs) as well as the National Oil Companies (NOCs) as the new competitors in this field. These trends brought about a number of changes in the business models as well. The researcher, consequently, tried to analyze the major trends of change in the business environment of these two types of oil companies through an analytic-descriptive approach, and assessed the influence of the changes in business environment of oil companies on the business models of the IOCs and NOCs. Finally, a number of suggestions were proposed to enhance the business models of these companies. The results of the study revealed that five major changes took place in the business environment of the oil companies. These major trends which were generally in favor of the NOCs and largely been at the expense of the IOCs, brought about three major changes in the business models of IOCs as well as three major changes in the business models of the NOCs. Based on these changes, a few suggestions are presented to improve the competitive advantages of NOCs and IOCs.

کلیدواژه‌ها [English]

  • Business environment
  • Business model
  • Comparative Study
  • Global Competition
  • International Oil Companies
  • National Oil Companies
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